Surprises are good

This suggestion falls in to the category of under promising and over delivering. Remember the post office? That place where you would go to buy stamps or get your parcel weighed to pay for the right postage. That’s right, I am suggesting you go back in time and use good old ‘snail mail’ to surprise… Continue reading Surprises are good

Follow up

There are countless suggestions about how and why ‘following up’ is necessary when prospecting for new customers. Here are some specific ideas that you may find helpful: Do you follow up 3 times or 7 times or somewhere in between? This effort is not based on a formula so the level and type of response… Continue reading Follow up