Amplify your reach with a strategic blend of traditional and digital
With decades of experience in media advertising sales, we have helped countless businesses grow their revenues. Our expertise spans traditional, or often called conventional, media channels such as radio, TV, outdoor digital boards, newspapers, and magazines.
If you're a media planner/buyer at a digital agency, you already know about targeting, analytics, and optimization. Or, if you're the owner or marketing manager of a local business, you're probably already using paid online ads and social media. However, in both cases what you're missing is the halo effect of traditional media on digital advertising. People trust what they are seeing and hearing, and that trust transfers to your brand. Traditional media reaches a broader audience, and that awareness increases recall in the digital arena.
Expected outcomes
- Increased Familiarity: instills confidence to "click here."
- Improved Lead Generation: drive more qualified leads to your website or people to your location
- Higher Conversion Rates: greater traffic to your website creates a greater opportunity for conversion
- Enhanced ROI: optimize your advertising spend by strategically combining traditional with trackable digital channels
Our traditional media planning and buying services include:
- a plan to identify which traditional channels make sense. Because we are independent of all media outlets, we only recommend what is best suited to our client's needs.
- negotiations on your behalf to secure the best rates and valuable placement for your campaigns.
- coordination of the creative and production to align the traditional media schedule with the digital schedule
- management of the schedule to oversee your campaign from start to finish, including review of invoices and schedule adherence.
Our experience is to your advantage
Whether you are managing digital campaigns for multiple clients or marketing your own business, it helps to work with someone who knows traditional media from the inside. We spent decades on the media outlet side, which means we know how to structure deals that deliver more value than just running ads.
Yes, audiences are smaller than they once were, but they have not disappeared. Live sports and news still draw engaged and loyal viewers and listeners. Add tactics such as selecting position and timing, special events, value-added promotions, exclusive sponsorships, product placements, QR codes, ratings promotions, and demographic and geographic targeting, and your opportunity to increase your clicks multiplies.
We welcome the chance to speak with you about this creative marketing strategy. Please let us know you're interested with a quick call or email.
